Guest blogging is useful and helps your business to reach new heights. The most common strategies include link building and creating awareness surrounding your brand through guest posts. It is the lifeline of all digital business. There is no doubt about the same. Then, you cannot write guest posts, submit anywhere you like, and expect positive results. To make things work, you need to build a content marketing strategy. There is no shortcut to the process. You need to spend some of your time and effort to see the desired results.
When you guest post on authority sites, you drive immense traffic, get more views on your website, your site content, and products or services. Read on to learn about the three essential tips to build a guest blogging strategy to improve your site’s SEO.
1. Look for Guest blogging platforms on Google
No matter what products or services you offer, you find numerous guest post sites on the web. Yes, there are opportunities galore. You must know where to look. The best way is searching on Google. Find platforms that relate to your business. Use search terms such as (Topic before each), guest article, write for us, guest blog, or contributor. Make a list of at least 10 guest blogging sites and choose the best three.
2. Go through the site guidelines very carefully
Read the site guidelines carefully before you start writing. Learn what they expect in the posts, follow the instructions, and then write. Understand whether the site is a no-follow or a do-follow one. The one you choose depends on the site’s objective or purpose.
The goal of guest blogging is to earn quality links from their website to that of yours. Once it passes your website via the backlinks, you can improve on your site’s Google rankings organically.
The do-follow links matter in guest blogging so that you can include the same into your site in the body copy or byline. Besides, you can read more about SEO-friendly content on sites. However, it is better to hop no-follow links for the time being.
3. Read the existing blogs and then write a pitch
You need to write a pitch and get approval for guest blogging on an authority site. Research the site and then pitch saying why your blog content matters. You can include a few topics as well. Write what would like to integrate into your post. Mention in your pitch how your guest post will be unique. Avoid replication of something already published online or a topic that people already know.
When you get approval, write on topics that will increase traffic and your post will have genuine readers. Focus on quality posts instead of quantity. Take your time to write a thousand-word guest blog. There is no need to rush. Grow your business with quality traffic.
The key to successful SEO guest blogging is to understand the site metrics and building a mutually beneficial relationship with the site owner. Good luck!